The International Academy of Dental Implantology offers continuing education courses to practicing dentists. It is run by one of the most innovative dentists of our time, Dr. Samuel Lee, a Harvard Ph.D with over 20 years of experience. He travels the world speaking at various conferences and hosts hands-on events at his San Diego office. This project was more involved than I was anticipating; it allows video access to paying subscribers and has a shopping cart for purchasing tickets to IADI events. My favorite challenge we overcame as a team was how to gate content from ordinary site visitors (as opposed to practicing dentists)–we prompt a question that, when answered correctly, displays the gated content. The question is easy for dentists to answer, but difficult to look up for non-dentists.

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